We are pleased to present a unique development opportunity within the Watsonville City limits, that is adjacent to Highway 1, has rare highway signage rights, favorable zoning, and sits outside of the coastal zone. Daily traffic on Highway 1 in Watsonville will see 40k-80k vehicles per day, with peak seasons hitting over 100k vehicles per day. Existing signage on Highway 1 is extremely valuable and no longer obtainable per county / city laws regarding new billboards. With Visitor Servicing Commercial Zoning (CV), the versatility of this property will continue to be desirable for multiple types of commercial business for decades to come. With utilities at the street and Phase 1 completed, this property is ready to be developed. There is the opportunity for a "build to suit" for a good tenant also. Call us today to discuss the many options this property presents.